Mobilizing
greater futures.
context
certn is a canadian background screening company that grew from an ambitious startup into an international business. as the company expanded through acquisitions, its identity became fragmented across four regional brands. bringing those brands together created an opportunity to establish a consistent visual identity that could support certn's growing international presence while maintaining the personality that made it recognizable.
my role - brand & creative lead
I led the creative development and company-wide rollout of Certn's unified brand identity, translating leadership's direction into a complete visual system.
over two months, i personally designed approximately 80% of the refreshed brand materials, established the visual guidelines, and managed our external Superside creative team to deliver the remaining assets.
year
2020-2024
tools
figma, adobe photoshop, illustrator, indesign, canva, midjourney, google docs, google slides, print, wordpress, video, basic animation
Mobilizing greater futures.
dynamic; confident; focused on the outcome.
for both the hiring candidates and the companies.
everyone deserves a fair chance.
certn gives employers the facts and leaves the hiring decisions to them. each green dot represents a candidate with their own history, while the yellow dot represents someone given the opportunity to stand out.
Aa Bb Cc
Aa Bb Cc
Poppins
a clean, confident sans-serif keeps things clear and approachable, while an expressive serif brings personality to the moments that need it. together, they give certn room to be professional without feeling overly corporate. both fonts are google fonts, allowing consistency across all workspaces.
Playfair Display
accent
primary
the future looks
pretty bright.
cloud
#ECF1F2
the colour palette is built around ratios. the bigger the colour, the more often it gets used. a blend of legacy and new greens are used, with the yellow as a signature highlight.
moss
#0E3E44
slate
#558A8E
aqua
#1CB792
lime
#63D88B
yellow
#FFE64E
white
#FFFFFF
black
#1B1D1F
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