<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Brand Strategist Portfolio]]></title><description><![CDATA[I’m building a website for my independent brand strategy and creative consulting business. The site should attract founders, CEOs, and marketing leaders who need help clarifying their positioning, messaging, creative direction, and brand systems. I help growing companies turn brand strategy into something practical that guides marketing, product, content, customer experience, and team decisions.

The site should feel intelligent, clear, opinionated, useful, and human. It should avoid generic agency language and make it obvious that I do more than visual design. The main goal is to generate qualified consulting inquiries and build credibility through case studies and thought leadership.]]></description><link>https://www.brandbyro.com/writing</link><generator>RSS for Node</generator><lastBuildDate>Sat, 08 Aug 2026 10:40:39 GMT</lastBuildDate><atom:link href="https://www.brandbyro.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[HTMLPub: a brand built around a disagreement]]></title><description><![CDATA[HTMLPub started as a test. The CEO and the director of engineering built it themselves, vibe coding their way through the features they wished Leadpages had, on a hunch about where the whole industry was going. AI was getting baked into every builder on the market, and their bet was that marketers would soon stop waiting for tools and start building their own campaigns.]]></description><link>https://www.brandbyro.com/post/htmlpub-a-brand-built-around-a-disagreement</link><guid isPermaLink="false">6a5ae1085e7d848635e04453</guid><category><![CDATA[Case Studies]]></category><pubDate>Sat, 18 Jul 2026 02:26:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a1ba38_45d2a39d1e91411baace0ec86f78ef31~mv2.png/v1/fit/w_380,h_246,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rochelle Letwenuk</dc:creator></item><item><title><![CDATA[Nobody could say what made Embroker different]]></title><description><![CDATA[Nobody at Embroker could tell me what made the company different. Not the execs, not the marketers, not even the sales team who talked to customers all day. I'd ask what set them apart from a competitor, and I'd get a pause, and then something that could have been printed on any insurance website.]]></description><link>https://www.brandbyro.com/post/nobody-could-say-what-made-embroker-different</link><guid isPermaLink="false">6a5adecd830cbda37bbd6636</guid><category><![CDATA[Case Studies]]></category><pubDate>Sat, 18 Jul 2026 02:11:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a1ba38_1fc22ab256ad44c4b8fe4ead05157a1f~mv2.jpg/v1/fit/w_1000,h_984,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rochelle Letwenuk</dc:creator></item><item><title><![CDATA[How Certn made four companies look like one]]></title><description><![CDATA[Certn owned four companies on three continents, and not one of them looked like it belonged to the same business.]]></description><link>https://www.brandbyro.com/post/simple-system-works-until-it-doesnt</link><guid isPermaLink="false">6a4c40e60e6d4656949f4c54</guid><category><![CDATA[Case Studies]]></category><pubDate>Mon, 06 Jul 2026 23:59:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a1ba38_b0cfc17093554f86afda0d9ff0ffc4be~mv2.png/v1/fit/w_1000,h_562,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rochelle Letwenuk</dc:creator></item><item><title><![CDATA[Loop: a brand for a product that never shipped]]></title><description><![CDATA[Every AI tool at the time looked the same. You typed something into a chat window, it handed you a finished thing, and it never told you how it got there. Surprise, here's your magic asset. Loop was the chance to build the opposite of that.]]></description><link>https://www.brandbyro.com/post/building-brand-lives-what-preaches</link><guid isPermaLink="false">6a4c2de6f7b480551f167aa8</guid><category><![CDATA[Case Studies]]></category><pubDate>Mon, 06 Jul 2026 23:19:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a1ba38_0dccb73a44244d2da4e43bd2161928f9~mv2.jpg/v1/fit/w_1000,h_984,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rochelle Letwenuk</dc:creator></item><item><title><![CDATA[Does obvious AI content hurt conversions? The 2026 numbers &#38; when to use AI in marketing.]]></title><description><![CDATA[About 21% of people use AI at work at all, and obvious AI content quietly costs brands the sale. The trust and conversion numbers on when to use AI in marketing, and when it backfires.]]></description><link>https://www.brandbyro.com/post/when-to-use-ai-in-marketing</link><guid isPermaLink="false">6a5e6a0cbd30a9e3e57aea5e</guid><category><![CDATA[Notes]]></category><pubDate>Mon, 20 Jul 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a1ba38_c29366980cab4e3f966516b274e3f645~mv2.png/v1/fit/w_1000,h_821,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rochelle Letwenuk</dc:creator></item></channel></rss>